Consumer

Ecommerce website, SwimOutlet.

Wheaties might be the only cereal where the box is more famous than the food inside.

Apple periodically updates its app store with lists of apps for particular groups of people.

Microsoft's rumored smartwatch is said to look like a thinner Nike+ FuelBand Microsoft plans to release its own smartwatch with 11 sensors as soon as October, according to tech news site Tom's Hardware.

MyNetDiary's popular food tracking app When it comes to weight loss, a simple food tracking application like MyNetDiary or MyFitnessPal might be a much better investment than $100 Fitbit or Jawbone device, at least according to newly released data from the Activity Exchange, a startup that aggregates health tracking data for payers, employers, and providers.

An estimated 330 million smartwatches will ship worldwide by 2018, up from less than 4 million in 2013, according to a recent projection from research firm ON World.

  The most frequent user of health and fitness apps for iPhones are mostly mothers between the ages of 25 and 54 who are sports fans and who generally lead healthy lifestyles, according to a recent study that tracked 6,800 health and fitness apps and about 100,000 people who used them.

The updated Fitbit app tracks frequency of exercise on a calendar.

IBM's Watson has yet another new gig, and it could lead to a novel way for big data to interact with personalized healthcare.

Image Source: Keller Sports' online store, which is showing the device as currently not for sale.